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      <image:title>Simmons Sharpe Home</image:title>
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      <image:title>Simmons Sharpe Home - Digital Demand Generation</image:title>
      <image:caption>We develop custom integrated digital marketing programs to maximize conversions and ensure the best ROI for your spend. Learn More</image:caption>
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    <lastmod>2019-10-27</lastmod>
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    <loc>https://www.simmonssharpe.com/blog/2019/10/27/purpose-eats-profits-for-breakfast</loc>
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    <lastmod>2019-11-01</lastmod>
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    <loc>https://www.simmonssharpe.com/blog/2018/10/26/are-your-algorithms-ethical</loc>
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    <lastmod>2018-11-08</lastmod>
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      <image:title>Blog - Are Your Algorithms Ethical?</image:title>
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      <image:title>Blog - Are Your Algorithms Ethical?</image:title>
      <image:caption>Machine learning models help Kanetix decide which prospects are offered incentives to purchase. Source: integrate.ai</image:caption>
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      <image:title>Blog - Are Your Algorithms Ethical?</image:title>
      <image:caption>Source: SAP/Hybris 2017 Consumer Insights Survey</image:caption>
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      <image:title>Blog - Are Your Algorithms Ethical?</image:title>
      <image:caption>Source: integrate.ai</image:caption>
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    <loc>https://www.simmonssharpe.com/blog/2018/10/16/does-micro-influencer-marketing-really-work</loc>
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    <lastmod>2018-10-18</lastmod>
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      <image:title>Blog - Does Micro-Influencer Marketing Really Work?</image:title>
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      <image:title>Blog - Does Micro-Influencer Marketing Really Work?</image:title>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2018/9/25/how-an-album-and-an-offer-to-help-changed-my-life</loc>
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    <lastmod>2018-09-28</lastmod>
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      <image:title>Blog - How an Album and an Offer to Help Changed My Life</image:title>
      <image:caption>Serving some early 2000s emo-realness in this promo shot by Shaun Simpson</image:caption>
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      <image:title>Blog - How an Album and an Offer to Help Changed My Life</image:title>
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      <image:title>Blog - How an Album and an Offer to Help Changed My Life</image:title>
      <image:caption>Melanie and I getting ready for our panel presentation at Canadian Music Week in 2011</image:caption>
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      <image:title>Blog - How an Album and an Offer to Help Changed My Life</image:title>
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      <image:title>Blog - How an Album and an Offer to Help Changed My Life</image:title>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2018/9/22/theres-a-hole-in-the-fintech-market</loc>
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    <lastmod>2018-09-24</lastmod>
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      <image:title>Blog - There's a Hole in the Fintech Market</image:title>
      <image:caption>Source: JD Power Retail Banking Satisfaction Study, 2018</image:caption>
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      <image:title>Blog - There's a Hole in the Fintech Market</image:title>
      <image:caption>End-to-end measurement system, Prophetly.</image:caption>
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      <image:title>Blog - There's a Hole in the Fintech Market</image:title>
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      <image:title>Blog - There's a Hole in the Fintech Market</image:title>
      <image:caption>The hole in the fintech market.</image:caption>
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      <image:title>Blog - There's a Hole in the Fintech Market</image:title>
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      <image:title>Blog - There's a Hole in the Fintech Market</image:title>
      <image:caption>Source: Straight outta Mitchell Hunter’s big brain.</image:caption>
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    <loc>https://www.simmonssharpe.com/blog/2018/9/6/nike-just-did-it</loc>
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    <priority>0.5</priority>
    <lastmod>2018-09-07</lastmod>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2018/8/13/ecommerce-ease-of-use-tips</loc>
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    <lastmod>2018-09-06</lastmod>
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      <image:title>Blog - Engaging Customers with Ease of Use</image:title>
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      <image:title>Blog - Engaging Customers with Ease of Use</image:title>
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      <image:title>Blog - Engaging Customers with Ease of Use</image:title>
      <image:caption>Source: Webassessor biometric sign-on video</image:caption>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2018/7/15/ready-player-one</loc>
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    <lastmod>2018-09-06</lastmod>
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      <image:title>Blog - Ready Player One</image:title>
      <image:caption>Andrew Opala, new CTO of Simmons Sharpe, looking scholarly.</image:caption>
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      <image:title>Blog - Ready Player One</image:title>
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    <loc>https://www.simmonssharpe.com/blog/2018/7/3/why-did-dell-go-public-again</loc>
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    <lastmod>2018-08-19</lastmod>
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      <image:title>Blog - Why Did Dell Go Public Again?</image:title>
      <image:caption>It's not the first time Dell's reinvented itself.</image:caption>
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      <image:title>Blog - Why Did Dell Go Public Again?</image:title>
      <image:caption>Dell's Austin team, 1989.</image:caption>
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      <image:title>Blog - Why Did Dell Go Public Again?</image:title>
      <image:caption>Way back when you could fax in your PC order.</image:caption>
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    <loc>https://www.simmonssharpe.com/blog/2018/6/10/abdication-is-not-the-answer</loc>
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    <lastmod>2018-06-25</lastmod>
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      <image:title>Blog - Abdication is Not the Answer</image:title>
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    <loc>https://www.simmonssharpe.com/blog/2018/5/25/facebook-raises-their-game-in-influencer-marketing</loc>
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    <lastmod>2018-06-25</lastmod>
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      <image:title>Blog - Facebook Raises Their Game in Influencer Marketing</image:title>
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      <image:title>Blog - Facebook Raises Their Game in Influencer Marketing</image:title>
      <image:caption>Source: Gartner Group, Influencers: Selection Strategies, April 2018</image:caption>
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      <image:title>Blog - Facebook Raises Their Game in Influencer Marketing</image:title>
      <image:caption>Source: Social Studio/Radian6</image:caption>
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      <image:title>Blog - Facebook Raises Their Game in Influencer Marketing</image:title>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2018/5/15/uncertainty-and-artificial-intelligence</loc>
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    <lastmod>2018-06-25</lastmod>
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      <image:title>Blog - Uncertainty and Artificial Intelligence</image:title>
      <image:caption>Machine learning diagram from IBM Watson, at Collision conference.</image:caption>
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      <image:title>Blog - Uncertainty and Artificial Intelligence</image:title>
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      <image:title>Blog - Uncertainty and Artificial Intelligence</image:title>
      <image:caption>Research.</image:caption>
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      <image:title>Blog - Uncertainty and Artificial Intelligence</image:title>
      <image:caption>Lobby bar, Royal Sonesta hotel, 11:30 pm, Wednesday, May 2, 2018</image:caption>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2018/5/9/esports-got-monetization-game</loc>
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    <lastmod>2018-06-11</lastmod>
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      <image:title>Blog - Esports Got (Monetization) Game</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1525963431040-RY5PB2QXRU7X6WB8Z1UB/esports_got_monetization_game.png</image:loc>
      <image:title>Blog - Esports Got (Monetization) Game</image:title>
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    <loc>https://www.simmonssharpe.com/blog/2018/5/3/ad-agencies-are-not-in-the-business-of-creativity</loc>
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    <lastmod>2018-06-11</lastmod>
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      <image:title>Blog - Ad Agencies Are Not in the Creativity Business</image:title>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/a-new-way-to-predict-startup-winners</loc>
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    <lastmod>2018-06-11</lastmod>
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      <image:title>Blog - A New Way to Analyze What's Next in Startups</image:title>
      <image:caption>Source: Medium, @Aerosint</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1524422866120-VOJXURY58E29FG391CFD/global+focus+impact+for+startups.png</image:loc>
      <image:title>Blog - A New Way to Analyze What's Next in Startups</image:title>
      <image:caption>Source: Global Startup Ecosystem Report, 2018</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1524422537930-KKMHYX8YMIHA37F8RVMX/advancing+and+declining+startup+sectors.png</image:loc>
      <image:title>Blog - A New Way to Analyze What's Next in Startups</image:title>
      <image:caption>Source: Global Startup Ecosystem Report, 2018</image:caption>
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    <image:image>
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    <lastmod>2018-04-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1522953069820-5Z3OIV4EWT2JK0UURELO/image-asset.png</image:loc>
      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1522938485903-7AVH85PDQYIHFAV58KMA/newsletter-subscribe-trigger-google-tag-manager.png</image:loc>
      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1522941612047-1I56AF8POE9EUWJQE4K9/book-appointment-trigger-google-tag-manager.png</image:loc>
      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1522946072439-33AX3NSKNG1JQJDEGXRJ/telephone-tracking-tag-google-tag-manager.png</image:loc>
      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
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      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
      <image:caption>Email Address link formatting</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1522942320910-UVWEGFNMCTAS1JB2661Z/book-appointment-tag-google-tag-manager.png</image:loc>
      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1522945744150-VBMSU3UIWXL7YG240YLT/telephone-tracking-trigger-google-tag-manager.png</image:loc>
      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
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      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
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      <image:title>Blog - How to use Squarespace &amp; Google Tag Manager to Track Conversions in Google Analytics</image:title>
      <image:caption>Phone Number link formatting</image:caption>
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    <lastmod>2018-04-09</lastmod>
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      <image:title>Blog - Rebooting Facebook</image:title>
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    <lastmod>2018-03-25</lastmod>
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      <image:title>Blog - Machines Think. Humans Experiment.</image:title>
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    <image:image>
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      <image:title>Blog - Machines Think. Humans Experiment.</image:title>
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    <lastmod>2018-10-16</lastmod>
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      <image:title>Blog - Care is the New Marketing</image:title>
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      <image:caption>Emerald Nuts turned one of its first (and shortest) customer reviews into its tagline.</image:caption>
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      <image:caption>The "Care to the n" framewok is a trademark of Simmons Sharpe Inc. All rights reserved.</image:caption>
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    <loc>https://www.simmonssharpe.com/blog/2018/2/23/why-9-out-of-10-millennials-will-switch-brands</loc>
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    <lastmod>2018-03-12</lastmod>
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      <image:title>Blog - Why 9 out of 10 Millennials Will Switch Brands</image:title>
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    <loc>https://www.simmonssharpe.com/blog/2018/2/11/how-to-create-share-track-content-in-salesforce</loc>
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    <priority>0.5</priority>
    <lastmod>2018-04-12</lastmod>
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      <image:title>Blog - How to Create, Share &amp; Track Content Packs in Salesforce</image:title>
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      <image:title>Blog - How to Create, Share &amp; Track Content Packs in Salesforce</image:title>
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    <loc>https://www.simmonssharpe.com/blog/2018/2/4/super-bowl-ads-wendys-and-budweiser</loc>
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    <lastmod>2018-02-05</lastmod>
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      <image:title>Blog - How Wendy's and Budweiser Won The Super Bowl</image:title>
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      <image:title>Blog - How Wendy's and Budweiser Won The Super Bowl</image:title>
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      <image:title>Blog - How Wendy's and Budweiser Won The Super Bowl</image:title>
      <image:caption>About 85% of the social media sentiment about Wendy's was positive on Feb 4.</image:caption>
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    <image:image>
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      <image:title>Blog - How Wendy's and Budweiser Won The Super Bowl</image:title>
      <image:caption>Wendy's picked up about 10,000 Twitter mentions Sunday night with its "frozen arches" ad.</image:caption>
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    <lastmod>2018-01-30</lastmod>
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      <image:title>Blog - INFOGRAPHIC: Retargeting Can Save You 44% on Cost Per Acquisition</image:title>
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    <lastmod>2018-01-09</lastmod>
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      <image:title>Blog - 10 Digital Transformation Predictions for 2018</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1514948901952-QL49L5RJ9OOMESMP19VH/Canadian+lottery+dollars+lost+to+online+gambling</image:loc>
      <image:title>Blog - 10 Digital Transformation Predictions for 2018</image:title>
      <image:caption>Source: Juniper Research, Simmons Sharpe analysis</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 10 Digital Transformation Predictions for 2018</image:title>
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    <image:image>
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      <image:title>Blog - 10 Digital Transformation Predictions for 2018</image:title>
      <image:caption>Fans of HBO's "Silicon Valley" will be familiar with edge computing: the fictional Pied Piper platform uses Edge computing concepts.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 10 Digital Transformation Predictions for 2018</image:title>
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      <image:title>Blog - 10 Digital Transformation Predictions for 2018</image:title>
      <image:caption>IKEA uses augmented reality to let you preview how furniture will look in your space.</image:caption>
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    <image:image>
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      <image:title>Blog - 10 Digital Transformation Predictions for 2018</image:title>
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      <image:title>Blog - 10 Digital Transformation Predictions for 2018</image:title>
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    <lastmod>2018-01-15</lastmod>
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      <image:title>Blog - Augmented Reality Hits the Accelerator</image:title>
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      <image:title>Blog - Augmented Reality Hits the Accelerator</image:title>
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      <image:title>Blog - Augmented Reality Hits the Accelerator</image:title>
      <image:caption>Source: TechCrunch and Digi-Capital, team analysis</image:caption>
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      <image:title>Blog - Striking the Right Tone on Social Media</image:title>
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      <image:title>Blog - Striking the Right Tone on Social Media</image:title>
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      <image:title>Blog - Striking the Right Tone on Social Media</image:title>
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      <image:title>Blog - Striking the Right Tone on Social Media</image:title>
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      <image:title>Blog - Striking the Right Tone on Social Media</image:title>
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      <image:title>Blog - 6 Ways Brands Can Become More Trustworthy</image:title>
      <image:caption>Source: PWC's 20th Global CEO Survey</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1513273494440-042UUPAFDKCM9SYQCZHR/peers+as+credible+as+experts</image:loc>
      <image:title>Blog - 6 Ways Brands Can Become More Trustworthy</image:title>
      <image:caption>Source: Edelman Trust Barometer, 2017</image:caption>
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    <image:image>
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      <image:title>Blog - 6 Ways Brands Can Become More Trustworthy</image:title>
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      <image:title>Blog - It's a Complex Digital World...Except For the Offer in this Blog!</image:title>
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      <image:title>Blog - It's a Complex Digital World...Except For the Offer in this Blog!</image:title>
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      <image:caption>SSI's Digital Marketing Asset Audit Scorecard</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1512573875248-8ZCBDN6V8MNJTY2RZDIV/oddshungergames.gif</image:loc>
      <image:title>Blog - It's a Complex Digital World...Except For the Offer in this Blog!</image:title>
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    <loc>https://www.simmonssharpe.com/blog/2017/11/24/how-brands-use-snapchat-and-fun-to-engage-customers</loc>
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    <lastmod>2018-01-08</lastmod>
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      <image:title>Blog - Snapchat for Fun and Profit</image:title>
      <image:caption>Most popular social networks of teens in the US. Source: Statista 2017.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1511793710683-RO8PL47TJP2JH72XAB6W/using-snapchat-to-engage.png</image:loc>
      <image:title>Blog - Snapchat for Fun and Profit</image:title>
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      <image:title>Blog - Snapchat for Fun and Profit</image:title>
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    <loc>https://www.simmonssharpe.com/blog/2017/11/15/marketing-in-the-interruption-economy</loc>
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    <priority>0.5</priority>
    <lastmod>2018-01-08</lastmod>
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      <image:title>Blog - Marketing in the Interruption Economy</image:title>
      <image:caption>5. Loblaw's Click &amp; Collect - done in 90 seconds.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1510769716283-8MJ0A2ZF5RGSS4FKVUY6/equation.png</image:loc>
      <image:title>Blog - Marketing in the Interruption Economy</image:title>
      <image:caption>Source: McKinsey, with a small but important tweak by the folks at SSI</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1510845707344-DOD8IORWPW5DLUEKKEWY/augmented+reality+for+legalized+marijuana+purchases</image:loc>
      <image:title>Blog - Marketing in the Interruption Economy</image:title>
      <image:caption>When marijuana is legalized in Canada in July 2018, retailers could use augmented reality to provide relevant information about various strains at the point of purchase.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1511273326802-NNK5XE8PN15RIR1ZVOY2/screenshot-www.winvelope.ca+2017-11-21+10-08-09-776.png</image:loc>
      <image:title>Blog - Marketing in the Interruption Economy</image:title>
      <image:caption>2. Our client Atlantic Lottery is beta testing a subscription scratch ticket program called Winvelope.</image:caption>
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    <image:image>
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      <image:title>Blog - Marketing in the Interruption Economy</image:title>
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    <priority>0.5</priority>
    <lastmod>2018-01-08</lastmod>
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      <image:title>Blog - Augmenting Reality and the Customer Experience</image:title>
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      <image:title>Blog - Augmenting Reality and the Customer Experience</image:title>
      <image:caption>The printed page.</image:caption>
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    <image:image>
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      <image:title>Blog - Augmenting Reality and the Customer Experience</image:title>
      <image:caption>Will it fit? And look good with the shag carpet?</image:caption>
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    <image:image>
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      <image:title>Blog - Augmenting Reality and the Customer Experience</image:title>
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      <image:title>Blog - Augmenting Reality and the Customer Experience</image:title>
      <image:caption>Brought to life w/ AR markers and the author's iPhone.</image:caption>
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    <loc>https://www.simmonssharpe.com/blog/2017/10/28/why-bots-live-but-humans-will-never-die</loc>
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    <lastmod>2018-01-08</lastmod>
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      <image:title>Blog - Why Bots Live - But Humans Will Never Die</image:title>
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      <image:title>Blog - Why Bots Live - But Humans Will Never Die</image:title>
      <image:caption>KLM uses Facebook's Messenger and a bot to issue more boarding passes and build relationships.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1509295737399-GTTJ50LM4XUAM24C51RH/bots+and+humans2.png</image:loc>
      <image:title>Blog - Why Bots Live - But Humans Will Never Die</image:title>
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    <image:image>
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      <image:title>Blog - Why Bots Live - But Humans Will Never Die</image:title>
      <image:caption>A few questions that Stitch Fix will not automate.</image:caption>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2017/10/22/how-to-build-your-brand-reputation-on-social</loc>
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    <priority>0.5</priority>
    <lastmod>2018-01-08</lastmod>
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      <image:title>Blog - How to Build your Brand Reputation on Social Media</image:title>
      <image:caption>Cory Notrica, Senior Director of Digital Governance, PepsiCo</image:caption>
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    <image:image>
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      <image:title>Blog - How to Build your Brand Reputation on Social Media</image:title>
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      <image:title>Blog - How to Build your Brand Reputation on Social Media</image:title>
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      <image:title>Blog - How to Build your Brand Reputation on Social Media</image:title>
      <image:caption>PepsiCo's framework for digital governance success.</image:caption>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2017/10/17/from-ad-to-sale-how-multichannel-campaigns-can-increase-results-by-300</loc>
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    <priority>0.5</priority>
    <lastmod>2018-01-09</lastmod>
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      <image:title>Blog - From Ad to Sale: How Multichannel Campaigns Can Increase Your Results by 300%</image:title>
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    <image:image>
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      <image:title>Blog - From Ad to Sale: How Multichannel Campaigns Can Increase Your Results by 300%</image:title>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2017/10/8/hold-the-phone-customer-cares-digital-tipping-point</loc>
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    <priority>0.5</priority>
    <lastmod>2018-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1507490312895-P7CGDHLSRBJKNETZ0NVH/customer+care+priorities+deloitte+survey.png</image:loc>
      <image:title>Blog - Hold the Phone! Customer Care's Digital Tipping Point</image:title>
      <image:caption>Deloitte Global Contact Center Survey 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1507640042989-QL5GLVRJ9RVECDZ3BHJF/customer-cares-digital-tipping-point.png</image:loc>
      <image:title>Blog - Hold the Phone! Customer Care's Digital Tipping Point</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1507489477936-HZCKK4LEBVE1NA2EXT6C/customer+care+channels+deloitte+survey.png</image:loc>
      <image:title>Blog - Hold the Phone! Customer Care's Digital Tipping Point</image:title>
      <image:caption>Source: Deloitte Global Contact Center Survey 2017</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.simmonssharpe.com/blog/2017/9/19/roi-of-social-customer-care-response-rate-speed-and-sentiment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1505833687205-J4X0OHNOLVCHRD44QVAT/customer+care+channel.png</image:loc>
      <image:title>Blog - Is Social Customer Care the Next Killer App?</image:title>
      <image:caption>Source: Sprout Social, 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1506003974514-A6Y74CEU3TJI5V20XLQZ/social_customer_care_next_killer_app.png</image:loc>
      <image:title>Blog - Is Social Customer Care the Next Killer App?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1505833896099-HW03D8BUH7S4XH6DY0T2/response+rate+and+speed.png</image:loc>
      <image:title>Blog - Is Social Customer Care the Next Killer App?</image:title>
      <image:caption>Source: https://medium.com/help-handles-insight-series/how-discover-became-the-1-credit-card-network-for-customer-service-on-twitter-6edb1f230ddf</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.simmonssharpe.com/blog/2017/8/14/big-ears-and-digital-transformation-how-dell-reinvented-itself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-01-08</lastmod>
    <image:image>
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      <image:title>Blog - Big Ears and Digital Transformation: How Dell Reinvented Itself</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1502726148747-UQ85FNBUEXFO09JNH109/dell+revenues+public+and+private.png</image:loc>
      <image:title>Blog - Big Ears and Digital Transformation: How Dell Reinvented Itself</image:title>
      <image:caption>2015 projection of Dell's radical business transformation and its impact on revenues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1502727751147-7LMMUTMUOKHGGDDKSOQY/image-asset.png</image:loc>
      <image:title>Blog - Big Ears and Digital Transformation: How Dell Reinvented Itself</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1502747636091-754SFT60VNY58XUR0ZEB/intelligent+gambler+framework</image:loc>
      <image:title>Blog - Big Ears and Digital Transformation: How Dell Reinvented Itself</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1502742958959-MRG26N6KAYM1KRIIFXZB/reinventingdellcover.jpg</image:loc>
      <image:title>Blog - Big Ears and Digital Transformation: How Dell Reinvented Itself</image:title>
    </image:image>
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  <url>
    <loc>https://www.simmonssharpe.com/blog/2017/8/8/8-instagram-stats-every-b2c-marketer-should-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e6e3e66a49639df7a7fd5e/1502208883920-1BGPB1TX84F1KZ51FTKL/image-asset.jpeg</image:loc>
      <image:title>Blog - 8 Instagram Stats Every B2C Marketer Should Know</image:title>
      <image:caption>Source: Canva</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 8 Instagram Stats Every B2C Marketer Should Know</image:title>
      <image:caption>Source: Wandera</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 8 Instagram Stats Every B2C Marketer Should Know</image:title>
      <image:caption>Source: Napoleon Cat</image:caption>
    </image:image>
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      <image:title>Blog - 8 Instagram Stats Every B2C Marketer Should Know</image:title>
      <image:caption>Source: Sprout Social</image:caption>
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