Simmons Sharpe named to Atlantic Lottery’s roster of communications agencies

Independent shop Simmons Sharpe Inc., with offices in Toronto and Halifax, has been named to Atlantic Lottery’s roster of communications agencies following a recent RFP process. Simmons Sharpe has been working with Atlantic Lottery for about a year now on a variety of digital communications projects, including the recent completion of a corporate social media strategy.

Simmons Sharpe was created in 2015 by Bill Sharpe, former chair of Havas Canada, and Heather Simmons, former CMO of Dell Canada. Simmons Sharpe provides end-to-end digital demand generation, social customer care, sales and marketing automation, and measurement and analytics services to a variety of clients in Toronto, Atlantic Canada, and the US.

“We are thrilled to extend our relationship with Atlantic Lottery. The AL team is constantly innovating and experimenting across divisions, from product development to customer care, to marketing and communications. That’s a good fit with an agile, tech-enabled agency such as ours.”

— Heather Simmons, President, Simmons Sharpe

Mitchell Hunter, Head of Digital Transformation at Simmons Sharpe, will lead the work with Atlantic Lottery from the firm’s Halifax office.