Yin meets yang. McKinsey meets Madison Avenue. Social everything meets predictive analytics. Strategy meets execution. Meet Simmons Sharpe.
Heather has served as a marketing leader for some of the world's largest brands and led multiple technology start-ups as a C-suite executive. A numbers nerd at heart, Heather first worked for accountants Arthur Andersen & Co., then got her MBA from Harvard Business School. She developed strategies at McKinsey, then moved to Dell where she led marketing and e-commerce teams for 13 years. Heather also recently earned an MA in Digital Futures, during which she studied user experience design, the Internet of Things, and innovation. She also learned to code in 5 languages, which will undoubtedly be useful in retirement. Heather is also the author of the 2015 book, Reinventing Dell: The Innovation Imperative.
Bill Sharpe is the former Chairman of Havas Worldwide Toronto. His previous clients included Apple, Microsoft, Intel, Xerox, Dell, IBM, PayPal, Air France, LVMH, Volvo, Belvedere Vodka, Merck, Reckitt Benckiser, Fidelity Investments, New Balance, and others. Bill has co-founded four marketing services companies, including two agencies which were sold to global advertising holding companies, an e-CRM company purchased by a U.S. venture capital company, and most recently Havas Digital, the fastest growing division of Havas Canada. Bill also built the first analytics engine for Dell Computer which is featured in Reinventing Dell.
Mitchell is a music and new media enthusiast who began developing digital marketing campaigns for Grammy and Juno Award winning recording artists while still in high school. After studying marketing at the University of Toronto and Saint Mary’s University, he spent over 8 years working on digital campaigns for some of Atlantic Canada’s largest brands including Royale, Scotties, Empire Theatres, Kameleon Jewelry, and Needs Convenience. A “digital unicorn” (as coined by Heather and Bill), Mitchell’s vast strategic skillset includes web development, content strategy, social media marketing, SEO, Google Analytics, Google Adwords, and email marketing.