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Blog
New research shows that people trust algorithms more than machines. In the age of AI, it’s crucial that those algorithms are ethical, because ethics, accountability, and transparency breed trust. And trust reduces churn, drives intent to purchase and recommend, and ultimately increases sales.
We were approached by a large Canadian bank over the summer with a familiar problem – their sources of new leads for their wealth advisors had fallen because mobile banking had reduced the need to for their customers to visit their local branches.
They had a broad question for us –could digital channels drive leads for specific target groups?
We didn’t know the answer. So we did what we usually do – which is to roll up our sleeves and do some digging.
Why are you here? Purpose is not peripheral. It engages and motivates employees, customers, partners, and shareholders. Heather Simmons explains how to find yours.