Augmented and virtual reality, sparked by the success of Pokemon Go, hit an inflection point in 2017 and are poised to grow to over $100 billion in revenues by 2021. While VR has the buzz, AR stands to dominate with 70-80% of the revenues. The keys to success are simple.
Read MoreLearn how brands like Call of Duty, American Eagle, Warner Brothers, and Bud Light are using Snapchat lenses and ads to increase engagement and brand recall - in 5 seconds or less.
Read MoreIn today's Interruption Economy, only 40% of ad spending is actually watched by a human. What's a smart brand to do? Why voice is becoming ubiquitous, and augmented reality is the future of retail.
Read MoreIs it Back to the Future or present day? How augmented reality helps Sephora, Amazon, and Ikea create stickier customer experiences, lower costs, and even more data, right now.
Read More
