Does Micro-Influencer Marketing Really Work?

We were approached by a large Canadian bank over the summer with a familiar problem – their sources of new leads for their wealth advisors had fallen because mobile banking had reduced the need to for their customers to visit their local branches.

They had a broad question for us –could digital channels drive leads for specific target groups?

We didn’t know the answer. So we did what we usually do – which is to roll up our sleeves and do some digging.

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