Influencer marketing is all the rage - Gartner says that over 42% of influencers tagged in brand posts increase engagement. A forthcoming tool from Facebook can help you choose the right influencer for your brand - but authenticity and resonance with your audience are key. Choose wisely.
Your brand voice and tone on social media is critical to unify your content and customer care teams and create deeper relationships with your customers. See how McDonald's, Spotify, Atlantic Lottery & more are winning customers over on social.
How can you build your brand reputation on social? Heather attended Smart Social Summit in Austin last week and heard from experts at PepsiCo, Goldman Sachs, Spredfast and yes, even Michelle Obama! We have you covered in this week's blog.
According to Deloitte's survey, 64% of customer care contacts in 2017 were via the old-fashioned phone call. But by 2019, just 47% of contacts will be via phone - with social customer care, chat, and text on the rise. The digital tipping point for customer care is fast approaching. Is your organization ready?