We were approached by a large Canadian bank over the summer with a familiar problem – their sources of new leads for their wealth advisors had fallen because mobile banking had reduced the need to for their customers to visit their local branches.
They had a broad question for us –could digital channels drive leads for specific target groups?
We didn’t know the answer. So we did what we usually do – which is to roll up our sleeves and do some digging.
Influencer marketing is all the rage - Gartner says that over 42% of influencers tagged in brand posts increase engagement. A forthcoming tool from Facebook can help you choose the right influencer for your brand - but authenticity and resonance with your audience are key. Choose wisely.
Your brand voice and tone on social media is critical to unify your content and customer care teams and create deeper relationships with your customers. See how McDonald's, Spotify, Atlantic Lottery & more are winning customers over on social.
How can you build your brand reputation on social? Heather attended Smart Social Summit in Austin last week and heard from experts at PepsiCo, Goldman Sachs, Spredfast and yes, even Michelle Obama! We have you covered in this week's blog.