New research shows that people trust algorithms more than machines. In the age of AI, it’s crucial that those algorithms are ethical, because ethics, accountability, and transparency breed trust. And trust reduces churn, drives intent to purchase and recommend, and ultimately increases sales.
Remember when life was simpler? When you could go online and buy something without getting frustrated or confused? We’re bringing ecommerce ease of use back, and with it customer engagement and repeat purchase.
No less than Uber’s chief autonomous driving scientist says, “not only do we not have artificial general intelligence, we don’t have a clear idea of how we’re going to get there.” Heather breaks down the current reality and hype of AI with the help of folks from Uber, Integrate.ai, and IBM Watson.
The team at Simmons Sharpe makes 10 digital transformation predictions for 2018, including the latest on augmented reality, voice assisted shopping, connected cars, customer care, edge computing, and even marijuana!