Digital Transformation
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In late 2017, Bill was asked to host a dinner that brought together senior marketing clients, CEOs, and creative directors from prominent ad agencies. The dinner exposed an even larger rift between agencies and clients than he had previously imagined. Find out why!
The team at Simmons Sharpe makes 10 digital transformation predictions for 2018, including the latest on augmented reality, voice assisted shopping, connected cars, customer care, edge computing, and even marijuana!
Trustworthy is something YOU are or are not, as a brand. It's not some belief you try to CREATE in your customers. 6 proven ways to earn trust, and why Jann Arden was oh, so right.
Is it Back to the Future or present day? How augmented reality helps Sephora, Amazon, and Ikea create stickier customer experiences, lower costs, and even more data, right now.
15 years ago the average consumer used two touch-points when buying an item, today they use six! Learn how you can use multichannel campaigns to outperform your single/dual campaigns by up to 300%.
How big ears, a (boatload) of data, and some unexpected combinations transformed Dell. Again. Is data the product in your business?
Tech legend Walter Isaacson says he hasn't seen a breakthrough innovation since the iPhone. Why? Because breakthroughs are simple, and that's the hard part.
Wouldn't it be great if sales reps could create, package, and track content views and downloads, all from within Salesforce? They can. Learn how here.