Marketing Strategy
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We were approached by a large Canadian bank over the summer with a familiar problem – their sources of new leads for their wealth advisors had fallen because mobile banking had reduced the need to for their customers to visit their local branches.
They had a broad question for us –could digital channels drive leads for specific target groups?
We didn’t know the answer. So we did what we usually do – which is to roll up our sleeves and do some digging.
There is a gaping hole in the Canadian fintech market, and a digital challenger is coming to fill it. They’ll spend less on ads and more on a great, holistic digital experience. Who is this bank? The future is sooner than we think.
Nike just bet the company on diversity and inclusion, even as it seeks to align its own internal culture with the values in its ads. Nike for the win.
Remember when life was simpler? When you could go online and buy something without getting frustrated or confused? We’re bringing ecommerce ease of use back, and with it customer engagement and repeat purchase.
Andrew Opala holds the high score in fixed-shooter game Galaga. He’s also a real rocket scientist. And he’s Simmons Sharpe’s new CTO.
Why did Dell go public again? Liquidity. But for whom? Heather reveals the answer, and explains why gratitude is a damn good business strategy.
Influencer marketing is all the rage - Gartner says that over 42% of influencers tagged in brand posts increase engagement. A forthcoming tool from Facebook can help you choose the right influencer for your brand - but authenticity and resonance with your audience are key. Choose wisely.
Why are you here? Purpose is not peripheral. It engages and motivates employees, customers, partners, and shareholders. Heather Simmons explains how to find yours.