Influencer marketing is all the rage - Gartner says that over 42% of influencers tagged in brand posts increase engagement. A forthcoming tool from Facebook can help you choose the right influencer for your brand - but authenticity and resonance with your audience are key. Choose wisely.
The average gamer fan is 26, male, and watches 2.5 hours of esports every day. And there are 385 million of them around the globe.We break down whymarketers in pursuit of the Millennial and younger demographic need to be experimenting in this space now.
In a world of fake news, alternative facts, and unbridled content creation, who do you trust? You trust your friends, colleagues, and other people you know. A brand that taps into this can show it cares, to the power of n.