We were approached by a large Canadian bank over the summer with a familiar problem – their sources of new leads for their wealth advisors had fallen because mobile banking had reduced the need to for their customers to visit their local branches.
They had a broad question for us –could digital channels drive leads for specific target groups?
We didn’t know the answer. So we did what we usually do – which is to roll up our sleeves and do some digging.
There is a gaping hole in the Canadian fintech market, and a digital challenger is coming to fill it. They’ll spend less on ads and more on a great, holistic digital experience. Who is this bank? The future is sooner than we think.
Remember when life was simpler? When you could go online and buy something without getting frustrated or confused? We’re bringing ecommerce ease of use back, and with it customer engagement and repeat purchase.
Influencer marketing is all the rage - Gartner says that over 42% of influencers tagged in brand posts increase engagement. A forthcoming tool from Facebook can help you choose the right influencer for your brand - but authenticity and resonance with your audience are key. Choose wisely.
The average gamer fan is 26, male, and watches 2.5 hours of esports every day. And there are 385 million of them around the globe.We break down whymarketers in pursuit of the Millennial and younger demographic need to be experimenting in this space now.