Leveraging the power of an engaged technical customer community can be a great way to reduce support costs and improve responsiveness. The key is to not abdicate to that community or to technology such as chatbots - there must be a responsible human in the loop.
Influencer marketing is all the rage - Gartner says that over 42% of influencers tagged in brand posts increase engagement. A forthcoming tool from Facebook can help you choose the right influencer for your brand - but authenticity and resonance with your audience are key. Choose wisely.
No less than Uber’s chief autonomous driving scientist says, “not only do we not have artificial general intelligence, we don’t have a clear idea of how we’re going to get there.” Heather breaks down the current reality and hype of AI with the help of folks from Uber, Integrate.ai, and IBM Watson.
The average gamer fan is 26, male, and watches 2.5 hours of esports every day. And there are 385 million of them around the globe.We break down whymarketers in pursuit of the Millennial and younger demographic need to be experimenting in this space now.